President Donald Trump ended federal DEI programs.
Even before, companies were having second thoughts.
Victoriaâs Secret changed âDiversity, Equity and Inclusionâ to âinclusion and belonging.â
Now, even woke Disney, despite squandering 270 million shareholder dollars on a moronic new version of âSnow White,â joined the mob of companies dropping DEI programs.
Why? Diversity, equity and inclusion sound good.
The problem is that DEI programs were captured by activists who obsess about victimhood. They divide people more than they empower.
âDiversity, equity and inclusion,â says activist Robby Starbuck in my newest video, âdonât mean what they pretend to mean.â
Before Trump ended federal DEI programs by executive order, Starbuck ended them at some companies merely by using the power of speech. His strategy: warn companies that heâll tell his social media followers what stupid things they do.
Remarkably, that worked!
After he criticized John Deere on Twitter for encouraging âpreferred pronounsâ and holding woke diversity trainings, John Deere quickly dropped those policies.
Toyota, Target and Harley Davidson did, too.
âWhy did they listen to you?â I ask.
âWe go to them like any other investigative journalist and we say, âHey, we have a story weâre working on.ââ
Then, if they donât change their policies, he goes public — posting the policies and his criticism on YouTube, Twitter, etc.
One week after he posted that Toyota sponsored pride parades and divided workers into identity-based groups such as LGBT, Black and Christian, Toyota stopped sponsoring LGBTQ events and opened employee groups to all workers.
Coors has been requiring DEI trainings and donating to pride events. All it took was Starbuck looking into the company, and they stopped.
So did Jack Daniels, McDonaldâs, Walmart, AT&T, Loweâs and Ford.
âI like diversity,â I tell him, suggesting DEI programs were good.
âThey sound warm and fuzzy,â says Starbuck. âItâs why at the beginning, it got a lot of buy-in … I want to include everybody. I donât want to be mean. What it actually turned out to be in reality looked more like crazy trainings, overtly racist hiring practices, diametrically opposed to the very warm, fuzzy sounding words they try to sell.â
I think private companies should be able to have whatever policies they want. Customers and workers can buy other products or work someplace else.
But over the past few years, DEI mandates became so prevalent, you couldnât avoid them.
Iâm a Chase Bank customer. The bank is run by a very smart guy, Jamie Dimon.
Just last year, Dimon said DEI is âgood for business; itâs morally right; weâre quite good at it.â
But after Starbuck revealed JPMorganâs policies, Dimon quickly changed his mind.
âI saw how we were spending money on some of this stupid s–t,â Dimon said, âand it really pissed me off … Iâm just going to cancel them. I donât like wasted money in bureaucracy.â
In my years of reporting, Iâve never seen changes this fast.
DEI activists are angry about it.
The president of the National Coalition on Black Civic Participation says, âWe will not be erased!â
âWhat existed before DEI?â replies Starbuck. âDid black people not exist before that?â
On âThe View,â host Sunny Hostin claims, âThis will specifically harm women … African Americans and Latinos.â
âWhat sheâs actually saying is that minorities are not going to be able to get jobs if the sole thing youâre looking at is merit. The way I was raised, you call that racism,â replies Starbuck. âSheâs being racist.â
I push back:
âTheyâre just saying, âWe have a history of disadvantage. We were slaves in this country.ââ
âNone of them were,â he points out. âIâm Cuban. I could say my family went through this and that. I didnât go through it. Iâm not going to claim their disadvantage as my own.â
âWeâre not going to fall for the same stupid stuff anymore. Weâre going to judge people based on merit.â
Every Tuesday at JohnStossel.com, Stossel posts a new video about the battle between government and freedom. He is the author of âGive Me a Break: How I Exposed Hucksters, Cheats, and Scam Artists and Became the Scourge of the Liberal Media.â