âPart of the ingenuity of any addictive drug is to fool you into believing that life without it wonât be as enjoyableâ ~Alan Carr
âIâm okay, thanks.â
See that? I just turned down a Tonyâs Chocolonely from our family advent calendar.
I donât care that itâs a white raspberry popping candy flavor I have never, ever tried before.
I donât care that I remember being a kid, opening chocolate coins from my stocking.
I donât care!
Because this year, Iâm going into the holiday month already sugar-free. And I am tentatively walking on air about it!!
Iâm forty-five, and itâs taken a lot of bingeing and secret eating, regret, and shame to get here.
Shame when the kids accused each other of having stolen bits of their Easter eggs. (I kept my head down, unstacking the dishwasher.)
Shame when I found a whole box of Green & Blackâs bars in my husbandâs office, because if he buys a treat, I wonât leave him any.
Shame when I had my head in the fridge, scooping teaspoonfuls of Eton mess into my mouth last birthday, while everyone else was enjoying the barbecue in the garden.
Shame because being forty-five and still being silly about kidsâ treat food feels ridiculous. Trivial.
But I bet Iâm not alone.
I bet Iâm not the only middle-aged woman who has Googled âaddictive personality,â âfood,â and âovereating.â
I bet Iâm not the only person who has worked from home, kidding herself that she âneedsâ a few tiles of 85% chocolate âfor the energy boost.â
I expect Iâm not the only perimenopausal gal allowing disrupted sleep to turn her into a cookie monster.
I know Iâm not the only one who has quit alcohol only to fixate on sugar.
So, if youâre struggling with sugar addiction right now, I feel your pain. I was obsessed too.
But right now, itâs like a switch has flipped in my head, and doing holidays without sugar seems possible. Whatâs changed? I gifted myself some new beliefs.
Let me share the little self-talk phrases I started to use in case youâre struggling with sugar too.
Maybe youâre not ready for sugar-free holidays. I admit itâs kind of radical, and Iâm not saying anyone else âshouldâ do it. But maybe youâre thinking of giving it up next year. Or youâre wondering if itâs possible to let go of some of your attachment to it.
If so, here are twelve brand new phrases to say to yourself.
1. âHolidays are just days of my life.â
I was always trying to allow sugar in my life because I wanted to eat it normally. But ânormalâ never stayed that way for long.
Every time there was a holidayâValentineâs, Easter, summer, Halloween, ChristmasâIâd start having loads of tiny âtreatsâ that added up to a ton of rubbish and a spiraling habit.
From my first morning honey-laden cocoa until my last secret (whatâs in the kidsâ treat drawer? Broken Oreos!) self-reward for cleaning the kitchen after dinner, sugar would overrun my days like an invasion of ants.
Eventually, I admitted my position was wishy-washy. I was trying to have my cake and not eat it.
It was a relief to finally be decisive and make a clear code of conduct for myself around sugar, based on what I could realistically expect myself to handle. One way of behaving every day. Including holidays.
2. âIâm deciding what I think about this now.â
The government pays subsidies to the sugar industry. It does international trade deals. We get advertised to, and so we get the message:
âBuy more sugar.â
But their health messaging is the opposite:
âIndividuals should make better decisions.â
I realized I was asking a ton from my own free will to resist it, given how âeverywhereâ it is. I wasnât being fair to myself when I called myself a willpower weakling. The odds arenât stacked in favor of resistance.
It was time to stop trying to please society and listen to my own messages.
3. âThis is just a commercial product.â
When I looked at the shelves of shiny treats in the supermarket, I saw how clever the marketing is.
Shiny wrappers. Expensive boxes. It reminded me of how cigarettes boxes suggest luxuryâhow misleading that now looks!
Seasonal flavors keep us wanting ânewâ experiences: âLook, Mum, this Ferrero Rocher is like a giant Christmas tree bauble. Can we get one?â
Iâve spent my life believing these foods mean treats, fun, celebration, âI love you,â âLetâs relax and share something,â and âlife is good.â
But if you look past the wrappers, itâs just stuff. Chocolate is just brown stuff, like wax. Candy is just colored chewy stuff, like putty. It means nothing.
4. ââFunâ looks like freedom.â
I imagined chocolate Brazils wrapped in newspaper instead of shiny purple foil.
I visualized all the shops for miles around stacked with sweets, and I could see that they werenât rare or special but in endless supply.
And I stopped telling myself they were âfun.â Sugar addiction is about as much fun as having a constant snotty head cold. Itâs with you everywhere you go, ruining your concentration and making you feel ever so slightly physically gross.
Sure, itâs less life-threatening than other addictions. But itâs misery-making, and thatâs serious.
5. âHaving more just makes you want more.â
I dove into research on whether sugar is actually addictive. Short answer: It is.
You get withdrawal, receptors in your brain become sensitized⌠All the markers are there. Thatâs why my urge to have a second treat is always even stronger than the idea to go get the first one!
I had tried to normalize sugar many times. I had kept snacks stocked at home to stop them feeling off-limits. But they never lost their charm.
Now I understood why eating more of it didnât make me more blasĂŠ, as Iâd hoped.
6. âI stop when I decide to stop.â
I also read up on whether our bodies can actually send signals of âsatisfiedâ around sugar.
Surprise, surprise: They canât.
(Speedy science lesson: Our bodies break down sugar into glucose and fructose. Itâs about 50/50. The glucose digestion process has an enzyme, PFK-1, to prevent us from overconsuming it. But the fructose part doesnât have any signal to stop.)
I began to wonder whether eating sugar intuitively was even achievable.
I decided to keep listening to my hunger and fullness around other foods, but not expect them to help me out much around treats.
7. âI only eat edible food.â
I love the idea that all foods are morally neutral. So I didnât think of sugar as âbadâ or tell my kids they shouldnât have any. I just quietly switched my perspective to no longer thinking of sugar as an edible substance.
Just because it doesnât kill you doesnât mean itâs edible.
I ate toothpaste as a kid: Survived. Not edible.
I once drank aftershave at a party in my teens to try to get drunk. Wasnât even sick. But itâs still not on my menu of drinks for humans.
Sugar is a thing, not a food. Thatâs how I think of it now.
8. âIâm not a dog, and I donât need a treat.â
My overeating is largely emotional: the harder I work, the more I rely on food to give me a feeling of reward.
With sugary snacks, I was treating myself like a pet, giving biscuits for good behavior. Sugar-coating my toxic habit of overworking.
Then, during the holidays, when I couldnât get my usual dopamine hits from ticking off achievements at work, I was at a loss for how to properly relax and was more vulnerable to receiving reward feelings from sugar.
I learned to start giving myself inner high fives instead. And I now expect the first few days of any holiday to feel a bit empty too. Thatâs normal while I adjust.
9. âLet me see how quickly this passes.â
This was fun.
I felt as though once I had an idea like âleftover banana bread!â I couldnât settle or focus on my work until Iâd scratched the itch.
Iâm pretty experienced at surfing urgesâI mentioned I gave up drinking a few years ago, right? That was good practice.
But with sugar obsession, my âurge tolerance muscleâ felt very limp indeed.
To my amazement, as I made my way through my first two or three days without sugar, the urges died down unbelievably quickly.
I realized my brain sent up thoughts of sugary treats like a puppy thatâs used to begging. But puppies are really trainable. They adapt quickly once you stop feeding them under the table.
10. âIâm the authority on feeding myself.â
Nobody told me to.
I didnât do it to lose weight.
I didnât do it because I thought I âshould.â
I didnât do it out of fear for my health or my teeth.
I didnât preach about it (or even dare to announce it) to my family.
I didnât join an online challenge that made me accountable to a community.
I did it so that I have less food noise in my brain. Thatâs enough of a reason.
11. âHa ha, brain, nice try!â
I made a previous attempt to give up sugar last January. February 1st, bang! I fell for my brainâs BS.
âI wonder what that dark chocolate tastes like. I canât remember.â
âYouâve done so well; having just one little bit wonât hurt.â
âMaybe you can eat it normally nowâjust have a bit from time to time.â
Then, before I knew it, I was having a little all the time again. Throwing handfuls of chocolate chips at my face while the kettle boiled. A âdessertâ item after every meal.
This time, Iâm ready for the persuasion attempts. I get it, brain. You remember the taste. But, lovingly, no.
12. âI already walked through a doorway.â
Last February, it was as if Iâd gotten to my mental finish line, so then I thought I could relax.
Relax, relapse, collapse.
So this time, I decided not to imagine an end point.
I imagined walking through a doorway, and that my life with sugar was already behind me, and I was moving forward one day at a time.
So far, so good.
It actually felt refreshing to tell myself the truth about it all.
I donât know if itâs forever. I havenât made a vow or gotten a tattoo.
Donât label me the âno-sugarâ person and then call me a hypocrite if I change strategy later on in my life.
Because Iâm not saying Iâve found the way and that you should do what I do. I truly believe that how we eat shouldnât be about listening to other peopleâs magic solutions or expert advice.
For me, it is a matter of trial-and-error, evaluating, refining my system, and finding habits and lifestyle choices that I can sustain.
So, this is what Iâm doing this holiday. Itâs an experiment, and it feels fun to me.
This year, Iâm actually looking forward to connecting with the people more than the food.
About Laura Lloyd
Laura Lloyd is an Eating Psychology Coach and Cognitive-Behavioural Hypnotherapist, helping people un-addict from everything, including bingeing and overeating. You can access her FREE illustrated ebook, How To Unlearn Overeating, here.
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